This analysis of business civic engagement during the COVID-19 public health and economic crises was co-authored by Proven Media Solutions CEO Dustin Siggins & Touchdown Strategies President James Davis on… Read More »
While most Americans found themselves suddenly working from home in early 2020, , Dustin Siggins was waiting for the birth of his second child. Dustin and his wife found themselves… Read More »
As social distancing begins to shut down the U.S. economy, Proven Media Solutions CEO Dustin Siggins urged Americans to see social distancing as being about love — not fear. The… Read More »
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
Tom Brady may be football’s greatest all-time player. He has six Super Bowl wins, nine Bowl appearances, and over a dozen other significant records. But you wouldn’t know it from… Read More »
Getting in the press isn’t a short-win game. Success is built on a long-term strategy which starts today but doesn’t take full effect for months or even years. Here are… Read More »
Sports in America is more than just a game; it is big business conducting its operations on national television. Soon after Super Bowl LIV, an article in Home Business Magazine… Read More »
Media gatekeepers love exclusives. One significant exclusive can make a reporter’s, editor’s, or producer’s week — bringing in readership, establishing credibility with readers and relevant outside observers, and making the… Read More »
A month from today, the 11 remaining Democratic presidential candidates will know where they stand among a significant swath of Democratic Party voters. After a year of debates, ads, and… Read More »
Last night’s come-from-behind Super Bowl victory was one to remember, and Tyreek Hill’s 44-yard catch may have been the play of the game. However, Hill’s catch was just 12 seconds… Read More »
