Debt is the hidden land mine in a bad economy
LIf there’s one thing you can count on during an economic downturn, it’s that your business’ flaws will be exposed. Weak marketing won’t convince potential customers to spend money with… Read More »
Author Archives: Dustin Siggins
Bank-shot branding through thought leadership
Great press is branding gold for a small business. A thought leadership article or podcast appearance can be turned into website collateral, social media posts and advertising, an e-mail newsletter,… Read More »
The Personal Touch To Get In The Press
Even as the Covid-19 pandemic forced many businesses to pivot into uncharted territories, the needs of most businesses remained the same, especially the continued development of customer relationships. In an… Read More »
Invest in current clients for more – and more profitable – revenue
Possibly the greatest challenge facing small business owners is maximizing revenue from clients. Some companies rely on a wide marketing net to catch a little bit of business from many… Read More »
As Coronavirus Concerns Spread, Businesses Are Stepping Up
This analysis of business civic engagement during the COVID-19 public health and economic crises was co-authored by Proven Media Solutions CEO Dustin Siggins & Touchdown Strategies President James Davis on… Read More »
Maintaining (Distanced) Relationships
While most Americans found themselves suddenly working from home in early 2020, , Dustin Siggins was waiting for the birth of his second child. Dustin and his wife found themselves… Read More »
Fox News op-ed: Social distancing is about love
As social distancing begins to shut down the U.S. economy, Proven Media Solutions CEO Dustin Siggins urged Americans to see social distancing as being about love — not fear. The… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
Your brand is more valuable than your salary
Tom Brady may be football’s greatest all-time player. He has six Super Bowl wins, nine Bowl appearances, and over a dozen other significant records. But you wouldn’t know it from… Read More »
Prepare for next year’s press today
Getting in the press isn’t a short-win game. Success is built on a long-term strategy which starts today but doesn’t take full effect for months or even years. Here are… Read More »
