What to do when someone else’s mistake creates your crisis
Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get… Read More »
Author Archives: Dustin Siggins
How to Squeeze All the Juice Out of Your Media Lemon
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Success Magazine interview: Brand-building for entrepreneurs
The era of social media and digital marketing means that businesses must be more brand-conscious than ever before. One perceived miscue can become a bad Yelp review or a viral… Read More »
Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
How Cathy Engelbert capitalized on the Caitlin Clark moment
WNBA Commissioner Cathy Engelbert has spent four years preparing for the Caitlin Clark moment — a high-profile player bringing new attention to a league that has long been in the… Read More »
WATCH: Have fun when getting in the press
Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
Recently two major QSR brands had very different weeks on Wall Street and in the press. Domino’s smashed Wall Street expectations with a 5.6% increase in same-store sales, sending the stock price… Read More »
March Madness is a full-court press of viral marketing and branding
How did your March Madness bracket turn out this year? Chances are it busted on Day One, along with 99.99% of the submissions on ESPN’s online platform. But you didn’t have… Read More »
WATCH: Be prepared for attacks in the social media era
Social media has opened every person and organization up to attacks – unfair and otherwise. In a recent interview, Proven Media Solutions founder Dustin Siggins laid out a five-part strategy… Read More »