How small press helps you win big
Do you want to get into The Wall Street Journal or on CNBC? Congratulations. So does everyone else. Which is why it’s really, really hard to secure top-level press. Barriers… Read More »
Author Archives: Dustin Siggins
Opinion writing just got harder & smarter
For more than a century, newspaper opinion sections have influenced lawmakers, community leaders, and the general public. Op-ed writing has been the heart of hundreds of legacy writers’ careers, such… Read More »
America’s political opinions just got a little bit better
Getting clients into the press just got a lot harder. Gannett, USA TODAY’s parent company and the owner of 250 regional and local newspapers around the country, just announced it… Read More »
Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
Did you see the Hyundai & Georgia media Masterclass?
Earlier this month, Georgia governor Brian Kemp and Hyundai offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company… Read More »
Which is more important: 7 jurors or 12 billion TikTok hashtags?
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
When Tragedy Strikes, Who Is to Blame: Management or Staff?
The patient went into a deadly anaphylactic shock. The nurse did exactly as she was instructed and followed every safety protocol. I know. I trained her. The medical community is under… Read More »
Prosecuting government fraud isn’t enough. Here’s how to stop it.
Congress recently funded the federal government to the end of the fiscal year. For government contractors, ending the political impasse means that more public services will be fulfilled. For taxpayers,… Read More »
More market share, better marketing: Why niches beat business buffets
Amazon Prime Video is in the basement of streaming companies. It has more movies and shows than any other streamers, but just 6% of consumers prefer it over the competition… Read More »
Amazon Is Leaving 5-Star Streamers to the Competition … and Taking Everyone Else
Amazon’s recent $8.5 billion purchase of MGM Studios set off speculation about the company’s long-term strategy for Amazon Prime. Is Amazon trying to beat Netflix and the other giants in… Read More »