WATCH: Have fun when getting in the press

Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews.

Key points included:

• Create your own unique voice. Know what you want to say and how you want to say it.
• Producers want to see that you can handle yourself. Practice, practice, practice – including with small press or your own videos.
• Producers, hosts, and other gatekeepers get hundreds of e-mails a day. Develop a strong pitch that will break through the noise.
• Don’t get distracted during an interview. Stick to three strong points.
• Be kind to yourself. Everyone makes mistakes.
• Have fun. The best moments often come spontaneously.

Watch the full interview immediately below, and a spontaneous clip below that.