5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
Not all influencers are made equal
When Barack Obama was an insurgent candidate for President against Hillary Clinton, he relied heavily on influencer endorsements to bolster his credibility. One of those endorsements came from Liberal Lion… Read More »
How Mitch Daniels’ visionary leadership transformed Purdue University
As the price of college tuition skyrockets and student loan forgiveness dominates the higher education landscape, one retiring college president looms large: Purdue University’s Mitch Daniels, who famously froze tuition for each… Read More »
How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Cancel culture is coming. Is your communications team ready?
Imagine your company has a major announcement in the works. Your entire team has invested months into launching a new product, finalizing a partnership, or opening a new location. Everything… Read More »
Don’t let someone else drive your narrative into a ditch
Did you know that Los Angeles County lifeguards saved 25 people per day from drowning in 2021, supported firefighters battling California’s wildfires, and helped with COVID-19 response efforts? That’s the… Read More »
Will your customers’ loyalty survive heartbreak?
I got my heart broken in July. For years, my family has primarily grocery shopped at Costco, with regular small trips to a local Giant subsidiary and Aldi. When inflation… Read More »
Are you prepared for a trust disaster?
In the social media era, potential trust crises are a constant threat for every business and non-profit. A simple error or misstep can blow up into bad press and unfair… Read More »
More growth, less risk: Put customers ahead of politics
Real customers care about quality, price, and service For years, corporate America has been swayed by the push and pull of partisan politics. Major decisions have been made in response… Read More »
5 reasons to increase your marketing & branding budget in a recession
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »