Washington, DC — June 1, 2026 — O’Dwyer’s alum Jon Gingerich has joined Proven Media Solutions as Senior Writer. He brings 20 years of news and commentary experience to the… Read More »
Communications professionals have spent the past decade adapting to an increasingly fragmented media environment. LinkedIn newsletters, podcasts, Substack, owned content hubs, and AI-generated publishing tools now allow anyone to publish… Read More »
For a lot of PR agencies and consultancies, getting the headline is THE BIG GOAL. The mentality is that once you get the media coverage, the client is going to… Read More »
PR professionals are great communicators, storytellers, and strategists. But clients don’t want to read an impressive résumé; they need to see results. That means all our expertise is meaningless unless… Read More »
The public doesn’t have much trust in government or corporate voices – and they’re not shy about saying so. Communications leaders know this because they’ve watched in horror as their… Read More »
Communications professionals have spent the past decade optimizing for visibility, focused on front-page coverage, trending hashtags, influencer spikes, and share-of-voice charts. Now the industry is turning its attention to a… Read More »
The new Iran War has launched a million opinions across the globe. Our colleague Kerri took a different approach – asking the team to reflect on how the entire communications… Read More »
Visibility is not the same thing as influence. But on social media, they can start to look very similar. Platforms like LinkedIn provide measurable metrics for success, giving teams something… Read More »
PR professionals are among the most skilled communicators in the world. They know how to craft a message, find the right platform, target the right audience, and turn a subject-matter… Read More »
Many comms pros quietly dread pitching partisan media outlets. On a recent episode of Cracking the Comms Code, we explored this thorny topic without fear or favor, focusing on how… Read More »
