Communications professionals have spent the past decade optimizing for visibility, focused on front-page coverage, trending hashtags, influencer spikes, and share-of-voice charts. Now the industry is turning its attention to a… Read More »
The new Iran War has launched a million opinions across the globe. Our colleague Kerri took a different approach – asking the team to reflect on how the entire communications… Read More »
Visibility is not the same thing as influence. But on social media, they can start to look very similar. Platforms like LinkedIn provide measurable metrics for success, giving teams something… Read More »
PR professionals are among the most skilled communicators in the world. They know how to craft a message, find the right platform, target the right audience, and turn a subject-matter… Read More »
Many comms pros quietly dread pitching partisan media outlets. On a recent episode of Cracking the Comms Code, we explored this thorny topic without fear or favor, focusing on how… Read More »
When ChatGPT launched in November 2022, many communications teams thought they’d found a cheat code. Feed prompts into a generative AI model, push out content at scale, and save a… Read More »
In recent episodes of Cracking the Comms Code, Proven Media Solutions convened two conversations about artificial intelligence in communications. Samantha Riel, founder of Scale Without Chaos, touched on team-level execution,… Read More »
If you’re looking for a job in the communications industry, things don’t feel good. Watching openings draw hundreds of applicants in hours, experiencing long stretches of silence after interviews, and… Read More »
Most businesses do great work every day behind closed doors. A frontline employee saves a customer relationship. A leader makes a smart decision that protects people rather than prioritizing short-term… Read More »
When one person says, “This law is hurting people,” he sounds like a lone voice with a personal gripe. But when a dozen people say the same thing, the issue… Read More »
