What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
3 ways great press improves your marketing strategy
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
3 steps to eliminate debt and invest in growth
Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »
Privacy is changing online advertising
What is Facebook? The company tells us that it’s a social media platform where 2.7 billion people – from teenagers to octogenarians across the globe – commiserate, look at photos,… Read More »
Seek underserved markets to grow unseen
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
3 steps to build a digital brand that drives sales
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
3 steps to uncover your brand’s hidden value
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Be ready for the new pitfalls of business branding
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
Use narrow niches to blow through growth ceilings
Gordon Bernhardt started Bernhardt Wealth Management 26 years ago as a solo operator. Today, the company has 10 staff and has changed its business model twice to push through ceilings… Read More »
Is your organization outgrowing its infrastructure?
In October 2020, the Robinhood trading app was seven years old. It had 13 million users and was valued north of eight billion dollars. The sky was the limit –… Read More »