How to Rise Above the Tsunami of AI Slop
When ChatGPT launched in November 2022, many communications teams thought they’d found a cheat code. Feed prompts into a generative AI model, push out content at scale, and save a… Read More »
AI Isn’t the Strategy. It’s the System.
In recent episodes of Cracking the Comms Code, Proven Media Solutions convened two conversations about artificial intelligence in communications. Samantha Riel, founder of Scale Without Chaos, touched on team-level execution,… Read More »
Predicting the market: Comms hiring in 2026
If you’re looking for a job in the communications industry, things don’t feel good. Watching openings draw hundreds of applicants in hours, experiencing long stretches of silence after interviews, and… Read More »
How to turn internal victories into external value
Most businesses do great work every day behind closed doors. A frontline employee saves a customer relationship. A leader makes a smart decision that protects people rather than prioritizing short-term… Read More »
From Legislative Season to the Midterms: Coalitions & Impactful Media Coverage
When one person says, “This law is hurting people,” he sounds like a lone voice with a personal gripe. But when a dozen people say the same thing, the issue… Read More »
“Filth and fury”: The tabloid secrets to better PR pitching
The world is getting noisier, and it’s becoming harder to be heard. So how can you make sure your client’s message is seen above an avalanche of AI slop? An… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
When States Solve the Problems that Washington Can’t
Washington can barely keep the lights on between shutdown threats. Meanwhile, ordinary Americans are doing what Congress can’t: solving problems in their own communities. I learned this when I watched… Read More »
Showing Clients When Niche Media Is Top-Tier Coverage
Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that… Read More »
Will AI finally kill hourly pay in PR?
For decades, public relations firms have found reasons to justify charging by the hour. “Precision” is the most common one, along with the claim that hourly tracking proves real work… Read More »
