The One Client Most PR Pros Have Been Ignoring
PR professionals are among the most skilled communicators in the world. They know how to craft a message, find the right platform, target the right audience, and turn a subject-matter… Read More »
Pitching Across the Media Spectrum in a Polarized Era
Many comms pros quietly dread pitching partisan media outlets. On a recent episode of Cracking the Comms Code, we explored this thorny topic without fear or favor, focusing on how… Read More »
How to Rise Above the Tsunami of AI Slop
When ChatGPT launched in November 2022, many communications teams thought they’d found a cheat code. Feed prompts into a generative AI model, push out content at scale, and save a… Read More »
AI Isn’t the Strategy. It’s the System.
In recent episodes of Cracking the Comms Code, Proven Media Solutions convened two conversations about artificial intelligence in communications. Samantha Riel, founder of Scale Without Chaos, touched on team-level execution,… Read More »
Predicting the market: Comms hiring in 2026
If you’re looking for a job in the communications industry, things don’t feel good. Watching openings draw hundreds of applicants in hours, experiencing long stretches of silence after interviews, and… Read More »
How to turn internal victories into external value
Most businesses do great work every day behind closed doors. A frontline employee saves a customer relationship. A leader makes a smart decision that protects people rather than prioritizing short-term… Read More »
From Legislative Season to the Midterms: Coalitions & Impactful Media Coverage
When one person says, “This law is hurting people,” he sounds like a lone voice with a personal gripe. But when a dozen people say the same thing, the issue… Read More »
“Filth and fury”: The tabloid secrets to better PR pitching
The world is getting noisier, and it’s becoming harder to be heard. So how can you make sure your client’s message is seen above an avalanche of AI slop? An… Read More »
What Do Reporters Really Want? Sending Perfect Pitches to Land Tier-1 Trades
With journalists busier than ever and under more pressure than they ought to be, it’s important that PR professionals make the best pitches possible. So instead of adding another guess-based… Read More »
When States Solve the Problems that Washington Can’t
Washington can barely keep the lights on between shutdown threats. Meanwhile, ordinary Americans are doing what Congress can’t: solving problems in their own communities. I learned this when I watched… Read More »
