Without delivery, marketing is just bad advertising
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
Branding is trust protection for your company
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
Your time is too valuable to be spent networking
Every successful company has a network – of clients, referral partners, contractors, vendors, staff, and/or investors. However, successful company executives don’t waste time networking – rubbing every elbow possible at… Read More »
Don’t be lucky – be ready for chance
In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »
Don’t take your enemy’s lunch – create a new one
In 1968, Dick Fosbury set the Olympic record for the high jump at the Mexico City Olympic Games. It was the first time most of the world had seen someone… Read More »
Client case study: How we’re helping to #KickCovid
Millions of Americans have felt helpless as the COVID-19 pandemic swept across the nation. New financial and mental health challenges were created by uncertainty, job losses, and social distancing, in… Read More »
How to hire the right PR vendor
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »
Is your PR vendor building value or just wasting money?
Raise your hand if a PR firm has taken advantage of you. Perhaps they promised enormous social media growth or that you’d get into The Washington Post. Thousands of dollars… Read More »
99% of success happens before the big score
With the 2020 NFL season in flux, Proven Media Solutions CEO Dustin Siggins and revenue strategist Susan Trivers went back to February and the last NFL game played — Super… Read More »
Your most effective PR strategy starts with trust
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »