Your unique passion can get press that matters
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
Better branding, more profit: Convert your service buffet into niche offerings
The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »
2 ways great operations can get you press – and 10 companies that do it
Operational efficiency is at the heart of any successful business. Our founder’s recent article at Forbes.com examined how operations affect cash flow; what we’d like to do in this post… Read More »
Team-building principles: Our Forbes case study
A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »
What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
3 ways great press improves your marketing strategy
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
3 steps to eliminate debt and invest in growth
Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »
Privacy is changing online advertising
What is Facebook? The company tells us that it’s a social media platform where 2.7 billion people – from teenagers to octogenarians across the globe – commiserate, look at photos,… Read More »
Seek underserved markets to grow unseen
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
3 steps to build a digital brand that drives sales
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »