The client came to us with a challenge: promote one brand message to two target markets in four weeks. We quickly implemented a digital strategy that relied on influencer support,… Read More »
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
Every successful company has a network – of clients, referral partners, contractors, vendors, staff, and/or investors. However, successful company executives don’t waste time networking – rubbing every elbow possible at… Read More »
In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »
In 1968, Dick Fosbury set the Olympic record for the high jump at the Mexico City Olympic Games. It was the first time most of the world had seen someone… Read More »
Millions of Americans have felt helpless as the COVID-19 pandemic swept across the nation. New financial and mental health challenges were created by uncertainty, job losses, and social distancing, in… Read More »
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »
Raise your hand if a PR firm has taken advantage of you. Perhaps they promised enormous social media growth or that you’d get into The Washington Post. Thousands of dollars… Read More »
With the 2020 NFL season in flux, Proven Media Solutions CEO Dustin Siggins and revenue strategist Susan Trivers went back to February and the last NFL game played — Super… Read More »
