Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »
Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends. On… Read More »
If you’ve spent time on LinkedIn lately, you’ve probably noticed the complaints. Engagement is down. The feed feels irrelevant. Posts that once took off now land with a thud. Here’s… Read More »
Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »
PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed… Read More »
If 2025 has made anything clear, it’s that communication no longer lives in departments. It lives in outcomes. Yet many public relations professionals struggle to make the marketing handoffs while… Read More »
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
Proven Media Solutions has recruited Mary Beth Giltner as Senior Writer. Giltner joins the company after nine years as Senior Acquisitions Editor at OSV, one of the world’s largest Catholic… Read More »
