No-spin zone: Does your PR start with the facts?
How would you react if your company was unreasonably targeted by critics, and you felt the need to respond? One way to start is by having a highly credible spokesperson… Read More »
4 steps to inspire others to brag for you
In an era when businesses aren’t sure how to prove value to customers, two of America’s biggest corporations hit a PR home run by having the media do the work… Read More »
Customers came first: Walmart’s and Target’s PR home run
In an era when businesses are on the ropes with supplies, prices, and customer loyalty, two of America’s biggest corporations just hit a PR home run by putting customers first.… Read More »
How putting customers first won Walmart & Target great PR
When investors say jump, many companies ask, how high? But Krista Walls, a mother of two who shops for family, friends and charities at Target and Walmart, is grateful for… Read More »
How the right media coverage improves sales and increases profits
Marie Miller began performing at age 12, playing local music gigs in Virginia’s Shenandoah Valley. She told Zenger News that having hundreds of people watch she and her sister on… Read More »
Do You Want Exciting Losses, or Boring Victories?
The Atlanta Braves are the new World Series champions – the team’s first in over 20 years. As usual, the sports commentariat is all abuzz about how they won, viewership… Read More »
How to get press which improves leads and drives sales
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
1 news cycle, 3 ways to get press
Last week’s jobs report showed that the U.S. economy is growing well. Over 500,000 jobs were added in many industries, the unemployment rate fell, and the last two job reports… Read More »
The three “T’s” to getting press that drives sales
Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »
People matter: Why Dads on Duty got 10 million views
Until this past Friday, Southwood High School wasn’t on the media map. It was just one of many high schools in a small city. That changed when CBS did a… Read More »