Same Message, New Target Markets
Every company, non-profit, and individual has a core target market. In a recent op-ed for The Washington Post, Proven Media Solutions founder Dustin Siggins used Virginia’s statewide political races to… Read More »
Catering To Controversy Distracts From A Company’s Core Mission
In an article for Newsweek, Proven Media Solutions founder Dustin Siggins explained why businesses should focus on providing value to customers instead of risking their enterprises’ image by catering to… Read More »
Fine-Tuning Marketing Assets In the Digital Age
The digital age tempts us with the promise of quick and cheap hits that drive customers to our business with a few easy clicks. However, as Proven Media Solutions founder… Read More »
What’s Your Company’s Flywheel To Have Your Brand Take Off?
Dr. Kingsley Kabari started his company seven years ago. At first, it wasa small chiropractic and muscle activation practice. But Kingsley always had a greater vision in mind – turning… Read More »
Turn Podcasting From Your Hobby Into A Business Growth Strategy
Podcasts are becoming an increasingly popular medium of information consumption with over 192,000 new podcasts launched in 2019 alone. The market has a low barrier to entry, but success as… Read More »
Be ready for the new pitfalls of business branding
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
Protect Your Brand From Unfair Attacks In The Internet Age
The Internet has changed the way entire industries do business, and created the opportunity for new industries to make even more change. One of its downsides, however, is the low… Read More »
Don’t Gamble By Putting All Your Vendor Eggs In The Same Basket
“Larger companies use a different playbook.” That is the lesson from an article written by Proven Media Solutions founder Dustin Siggins about a small card company who said she was… Read More »
Use narrow niches to blow through growth ceilings
Gordon Bernhardt started Bernhardt Wealth Management 26 years ago as a solo operator. Today, the company has 10 staff and has changed its business model twice to push through ceilings… Read More »
Is your organization outgrowing its infrastructure?
In October 2020, the Robinhood trading app was seven years old. It had 13 million users and was valued north of eight billion dollars. The sky was the limit –… Read More »
