How much do your socks add to your bottom line?
“You’re the best-dressed guy here!” I told Jack White the first time we met. He was wearing a three-piece suit in a room of 300 well-dressed businesspeople. He winked, hiked… Read More »
When Employee Initiative Meets Forward-Thinking Management
Corporate bureaucracy often creates blinders within the very departments where creativity and innovation is most critical. In an article for RealClearMarkets, Proven Media Solutions founder Dustin Siggins described how Sherwin-Williams,… Read More »
Stop going for 100% of your target markets
Biederman’s is a legacy Plymouth, New Hampshire restaurant that has served college students, locals, and tourists for 47 years. It is a favorite hangout with the best sandwiches in town,… Read More »
Don’t Overlook Unusual And Powerful Branding Opportunities
It’s not often that a small business gets in the press for hiring a corporate star. But Florida Paints took full advantage of Sherwin-Williams’ decision to fire TikTok star Tony… Read More »
Industry influencers drive real results – if you’re ready
The client came to us with a challenge: promote one brand message to two target markets in four weeks. We quickly implemented a digital strategy that relied on influencer support,… Read More »
Without delivery, marketing is just bad advertising
Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »
Branding is trust protection for your company
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
Branding Is Trust Protection For Your Company
Proven Media Solutions founder Dustin Siggins joined the Salesman Podcast with host Will Barron for a discussion about the value of earned media. During the episode, Barron shared an anecdote… Read More »
Your time is too valuable to be spent networking
Every successful company has a network – of clients, referral partners, contractors, vendors, staff, and/or investors. However, successful company executives don’t waste time networking – rubbing every elbow possible at… Read More »
Don’t be lucky – be ready for chance
In 2018, Scientific American columnist Scott Kaufmanwrote that “luck and opportunity” are “underappreciated” when it comes to how people succeed in life. Citing a number of studies and simulations, Kaufman… Read More »
