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Thought Leadership - Blog

“Defy the hand you’re dealt” – a story of entrepreneurial success

When Collin Kiousis passed away in 2017, he was just 20 years young. He left behind memories, friends, and family. But Collin also left behind an entrepreneurial seed that in… Read More »

Provide value to customers before fulfilling customers’ values

“Values” is one of the business world’s most repeated buzzwords. Corporate reports, news cycles, and investment strategies are responding to consumers’ desire to have purchases mean more than just dollars… Read More »

Healthcare Businesses Are Innovating For Better Patient Outcomes

When it comes to major policy issues like healthcare, politics often turns the debate into an “all or nothing” proposition. However, business often finds the solutions that address the problems… Read More »

How much do your socks add to your bottom line?

“You’re the best-dressed guy here!” I told Jack White the first time we met. He was wearing a three-piece suit in a room of 300 well-dressed businesspeople. He winked, hiked… Read More »

When Employee Initiative Meets Forward-Thinking Management

Corporate bureaucracy often creates blinders within the very departments where creativity and innovation is most critical. In an article for RealClearMarkets, Proven Media Solutions founder Dustin Siggins described how Sherwin-Williams,… Read More »

Stop going for 100% of your target markets

Biederman’s is a legacy Plymouth, New Hampshire restaurant that has served college students, locals, and tourists for 47 years. It is a favorite hangout with the best sandwiches in town,… Read More »

Don’t Overlook Unusual And Powerful Branding Opportunities

It’s not often that a small business gets in the press for hiring a corporate star. But Florida Paints took full advantage of Sherwin-Williams’ decision to fire TikTok star Tony… Read More »

Industry influencers drive real results – if you’re ready

The client came to us with a challenge: promote one brand message to two target markets in four weeks. We quickly implemented a digital strategy that relied on influencer support,… Read More »

Without delivery, marketing is just bad advertising

Boeing is one of the world’s largest companies. Governments and airlines in 150 countries use its planes and other products. It netted $12 billion in 2018 and employs 153,000 people.… Read More »

Branding is trust protection for your company

Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »

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