Accelerate sales by getting in the press
Yesterday, we told you about the new studies which show that nearly 1 in 5 people will visit your website after seeing you in the press, and that getting in the press drives… Read More »
Consumers trust getting in the press: New studies
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
What’s Your Company’s “Candy”?
At business school they call it a “loss leader”, but the concept is more fun to think about as “candy”. That’s how Proven Media Solutions founder Dustin Siggins described the… Read More »
What’s your opinion on the controversy?
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »
Star Wars lessons on reaching target markets
In Star Wars: A New Hope, the Rebels are badly outgunned. The Death Star’s lasers and TIE Fighters are demolishing their ships. Their base is about to be destroyed. Of… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Get In The Press By Treating Your Staff Like Royalty During The Pandemic
An already crowded digital media world became a lot tighter because of the COVID-19 pandemic, but smart companies are finding ways to stand out because of their strategy. In fact,… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
Debt is the hidden land mine in a bad economy
LIf there’s one thing you can count on during an economic downturn, it’s that your business’ flaws will be exposed. Weak marketing won’t convince potential customers to spend money with… Read More »
Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
