99% of success happens before the big score
With the 2020 NFL season in flux, Proven Media Solutions CEO Dustin Siggins and revenue strategist Susan Trivers went back to February and the last NFL game played — Super… Read More »
Your most effective PR strategy starts with trust
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
Tie Your Digital Marketing To Clear, Concrete Outcomes
In an article for PR News Online, Proven Media Solutions founder Dustin Siggins and Regal Blue Media founder Bill Collier explained how businesses and digital strategists can avoid falling into… Read More »
Accelerate sales by getting in the press
Yesterday, we told you about the new studies which show that nearly 1 in 5 people will visit your website after seeing you in the press, and that getting in the press drives… Read More »
Consumers trust getting in the press: New studies
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
What’s Your Company’s “Candy”?
At business school they call it a “loss leader”, but the concept is more fun to think about as “candy”. That’s how Proven Media Solutions founder Dustin Siggins described the… Read More »
What’s your opinion on the controversy?
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »
Star Wars lessons on reaching target markets
In Star Wars: A New Hope, the Rebels are badly outgunned. The Death Star’s lasers and TIE Fighters are demolishing their ships. Their base is about to be destroyed. Of… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Get In The Press By Treating Your Staff Like Royalty During The Pandemic
An already crowded digital media world became a lot tighter because of the COVID-19 pandemic, but smart companies are finding ways to stand out because of their strategy. In fact,… Read More »
