99% of success happens before the big score

August 10, 2020

With the 2020 NFL season in flux, Proven Media Solutions CEO Dustin Siggins and revenue strategist Susan Trivers went back to February and the last NFL game played — Super Bowl LIV — and how it proves the business principle that 99% of success happens in the huddle, on the practice field, and when nobody’s looking.

Below are the first three paragraphs — follow the link to see the rest at Real Clear Markets!

The Covid-19 pandemic may wreak havoc on the 2020-2021 NFL season, causing many football fans who need a football fix to look back at the Kansas City Chiefs’ come-from-behind Super Bowl LIV victory. It certainly was one to remember. What’s interesting to business leaders is that it provides a model for victory in business, as well in sports and in life.

Every CEO knows that today’s million-dollar contract was won because of years of sweat, preparation, and investment when nobody was looking. Super Bowl LIV wasn’t won on Feb. 2, 2020. It was won over months and years because the team took the three steps necessary to build any successful organization: 1) preparation; 2) practice; 3) execution.

For example, Tyreek Hill’s 44-yard catch was a pivotal moment in the game. But if the team had just developed processes to get to the catch, they would have foundered – and we’d be writing about the San Francisco 49ers. Coach Andy Reid knew what CEOs know: that the big catch (or contract) is just an opportunity upon which a team (or business) must capitalize.

See the rest of the success model at Real Clear Markets.

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