Tech leader Basecamp and its executives recently got in political hot water for publicly declaring that they are putting customers before politics in the workplace. Basecamp asked its employees to… Read More »
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
One of the most powerful media placement tools is the downstream megaphone effect. Sometimes, this is when an article or op-ed is republished – giving the initial placement multiple homes.… Read More »
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Every company, non-profit, and individual has a core target market. In a recent op-ed for The Washington Post, Proven Media Solutions founder Dustin Siggins used Virginia’s statewide political races to… Read More »
In an article for Newsweek, Proven Media Solutions founder Dustin Siggins explained why businesses should focus on providing value to customers instead of risking their enterprises’ image by catering to… Read More »
The digital age tempts us with the promise of quick and cheap hits that drive customers to our business with a few easy clicks. However, as Proven Media Solutions founder… Read More »
Dr. Kingsley Kabari started his company seven years ago. At first, it wasa small chiropractic and muscle activation practice. But Kingsley always had a greater vision in mind – turning… Read More »
Podcasts are becoming an increasingly popular medium of information consumption with over 192,000 new podcasts launched in 2019 alone. The market has a low barrier to entry, but success as… Read More »
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
