Public Opinion Is Harsh – But With a Short Attention Span
The recent Southwest debacle proved that in today’s world, public opinion can turn on a dime. Every mistake – your fault or not – is treated with cynicism, digital outrage,… Read More »
People matter: Why Dads on Duty got 10 million views
Until this past Friday, Southwood High School wasn’t on the media map. It was just one of many high schools in a small city. That changed when CBS did a… Read More »
Your unique passion can get press that matters
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
Better branding, more profit: Convert your service buffet into niche offerings
The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »
Go Small To Win Big: The Niche Strategy To Business Success
The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »
2 ways great operations can get you press – and 10 companies that do it
Operational efficiency is at the heart of any successful business. Our founder’s recent article at Forbes.com examined how operations affect cash flow; what we’d like to do in this post… Read More »
Addition By Subtracting: Reduce Email Anxiety
The younger generation glued to their smart phones is an easy target for derision, but many professionals are guilty of the same indulgence. We might not be checking out the… Read More »
The Relationship Between Cash Flow & Operations
Positive cash flow is one of the most valuable traits of a company prepared to survive the peaks and valleys of business cycles. For example, the used car boom of… Read More »
Team-building principles: Our Forbes case study
A year ago, Tony Piloseno was just another college student without a job. He’d been fired from Sherwin-Williams and was mixing paint for 1.6 million TikTok followers. Just a few… Read More »
The Personal Touch Can Be The Gateway To Great Press
Life’s most vulnerable moments often require dependence on complete strangers. With a sudden illness or injury, the life and health of a loved one will be in the hands of… Read More »
