Five Guys didn’t go viral last month. That’s the point
Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »
Author Archives: Dustin Siggins
AI will give you commodity content. Now make it valuable
AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »
5 ways to leverage media coverage to grow your business
This interview with Proven Media Solutions founder Dustin Siggins was originally published by Authority Magazine. Thank you for joining us for this series! Before we dive in, can you tell… Read More »
Put the human team above your partisan “team”
This piece was originally published on June 21, 2023 by the Pittsburgh Post-Gazette. The Department of Justice indictment of former president Donald Trump has dominated headlines, social media, and the… Read More »
Slow and steady wins the influence race
The public is often galvanized when legislation is discussed or regulations are introduced. But behind the scenes on both sides of any issue are often influence campaigns months or years… Read More »
American AI Company With European Clients
A marketing and branding firm in the financial technology space was short-staffed and needed help servicing an AI client and an insurance technology client. The AI client was founded by… Read More »
Insurance Technology Spinoff
For the same fintech client as above, we worked on an insurance technology start-up’s goal to elevate its profile through industry media. The client had: No name recognition One client… Read More »
Combating mental health stigma through the press
For decades, mental health care has been overcoming barriers related to stigma, access, and public perception. But challenges still exist. It’s a naturally sensitive topic, requiring carefully crafted messaging that… Read More »
Turning a “boring” product into national media exposure
A good advertisement can make anything seem exciting, from cutting-edge technology to something as mundane as laundry detergent and gum. Our client wanted to be a little different – using… Read More »
Making your message matter in politics
Navigating the world of public affairs means bringing outside interests into the complex world of politics. And ensuring that those interests reach the right people – whether you’re trying to… Read More »
