Education Technology Partnership
A leading niche healthcare education technology company was entering a much larger and more competitive market. The launch point was a major partnership with the New England Journal of Medicine’s… Read More »
Author Archives: Dustin Siggins
1 media placement, 4 target audiences (at least)
Imagine you’re a Vice President of Communications. Your company has just received top-level industry awards for product capabilities, customer service, and employee experience. You need to get the word out… Read More »
Post-Mortem Praise for The Messenger
One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »
The op-ed challenge: Do you care about quality writing, top outlets, or your voice?
I once made a rookie mistake. We were asked to edit and place an opinion essay. I assigned team members, we renovated the piece, and then we proudly sent it… Read More »
This ain’t their first rodeo: Boeing’s crisis communications path
Boeing, America’s largest civilian and military aircraft manufacturer, is in full-blown crisis mode. 2023 ended with airlines looking for loose bolts in 737 MAX rudder control systems; then, on January 5th, a… Read More »
Client success stories: The Three Ts in action
Everyone has their keys to success. Warren Buffett says “no to almost everything,” Tiger Woods credits his “work ethic” for his success, and Dwight D. Eisenhower said “unquestionable integrity” is… Read More »
Use Media to Create Warm Handshakes at Industry Conferences
In-person events rebounded in 2022 and should continue to grow moving forward. Industry conferences are among the most valuable network-building opportunities. They’re also one of the hardest places to develop… Read More »
Why Boeing was smart to turn a cheap bolt into international news
Note: This blog post was written a few days before the far more impactful door plug issue which led to the grounding of Boeing’s global 737-MAX fleet. Last week, Boeing… Read More »
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
Fox Biz op-ed: 4 ways to stop the commercial real estate bleeding
Almost four years later, commercial real estate is still feeling the disruption of the COVID-19 pandemic. Mismanaged firms like WeWork are going bankrupt, markets like San Francisco are suffering a 30 percent… Read More »
