Sales & Media Use the Same Strategy for Success
Every day, your sales team interacts with one or more decision-makers, influencers and gatekeepers who will decide if your product or service gets in the hands of hundreds, thousands or… Read More »
Author Archives: Dustin Siggins
Fyre Festival 2 is why there’s no “slow season” in marketing & branding
Billy McFarland may not be human. Rising like a felonious Phoenix from the ashes of Fyre Festival and 2.5 years in jail for fraud, he’s not letting failure or prison… Read More »
Employers agree: What you do matters more than college “prestige”
An emerging scandal involving accusations that many of the nation’s elite universities conspired to keep financial aid packages artificially low seems like a steel door slamming in the face of middle America.… Read More »
Chance favors the prepared: How changing 1 digit created a viral story
In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »
Case study: What to do when the news cycle goes south
Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
Don’t Let Anyone Hijack Your Narrative
“Get the [heck] out of my face when I’m working….” That’s what CBS Miami sporters reporter Samantha Rivera told the world after she now-famously stiff-armed a sports fan who tried… Read More »
China Has Become the World’s Indispensable Nation
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »
How to communicate data breaches to stakeholders
Massachusetts Air National Guardsman Jack Teixiera’s arrest for leaking Pentagon data has made headlines for weeks. He is a classic example of the “insider threat” who maliciously and intentionally takes… Read More »
How to communicate “bad” news the right way
California’s largest homeowner insurance provider is saying goodbye, citing wildfires, skyrocketing construction costs, and other issues protecting itself from financial losses in the state. State Farm’s decision to no longer… Read More »
