Make your content marketing matter
Getting the word out to customers is hard. There are so many people using so many tools that just getting through the noise is an accomplishment. Eric Wilson, a leading… Read More »
Author Archives: Dustin Siggins
How Miss Nigeria lost the title but won the world
Saturday’s official Miss World winner was Miss Jamaica. Her victory will bring money, prestige, and other opportunities. However, the biggest winner of the night was Miss Nigeria, who lost the… Read More »
Would you settle for a 25% success rate?
Did you know that hitting singles 43% of the time would make you Major League Baseball’s most successful hitter, and that Washington Nationals fans bought tickets to watch their team… Read More »
Great CEOs Manage Less, Train More, & Succeed Better
I met Lincoln D. when he was 18 years old. A high school drop-out with two kids, he made $8.50 an hour before working for my father. Two years later,… Read More »
Branding That Sticks
Over-commercialization of holidays can make us feel uneasy, especially when we remember solemn reasons for the occasion or whom we are honoring. Advertising around the Christmas season might make sense… Read More »
The ROI of getting in the press
“What is our return on investment?” We hear this question a lot. Potential clients want to know what value they are going to get for the price they are paying.… Read More »
Examine Your Customer Base Before Reaching For New Markets
In 2019, Chik-fil-A’s decision to end donations to socially conservative charities made waves across the political, religious, LGBT, and corporate worlds. Opinions were divided on whether it was a good… Read More »
Two words to press success
A great book for business negotiation is former FBI hostage negotiator Chris Voss’ Never Split the Difference. Voss shows how to think smarter, talk better, and win bigger. It’s all… Read More »
Drive branding & bucks from your blog
Creating great content to reach and influence target markets is no easy task. There are so many digital tools that it’s difficult to find the right one(s) to accomplish personal… Read More »
Op-eds: How to be the Voice of Authority for Your Business
Great press coverage can result in great things being said about your company or brand, but hardly anyone in the media is an expert on your industry – and not… Read More »
