Branding That Sticks
Over-commercialization of holidays can make us feel uneasy, especially when we remember solemn reasons for the occasion or whom we are honoring. Advertising around the Christmas season might make sense… Read More »
Author Archives: Dustin Siggins
The ROI of getting in the press
“What is our return on investment?” We hear this question a lot. Potential clients want to know what value they are going to get for the price they are paying.… Read More »
Examine Your Customer Base Before Reaching For New Markets
In 2019, Chik-fil-A’s decision to end donations to socially conservative charities made waves across the political, religious, LGBT, and corporate worlds. Opinions were divided on whether it was a good… Read More »
Two words to press success
A great book for business negotiation is former FBI hostage negotiator Chris Voss’ Never Split the Difference. Voss shows how to think smarter, talk better, and win bigger. It’s all… Read More »
Drive branding & bucks from your blog
Creating great content to reach and influence target markets is no easy task. There are so many digital tools that it’s difficult to find the right one(s) to accomplish personal… Read More »
Op-eds: How to be the Voice of Authority for Your Business
Great press coverage can result in great things being said about your company or brand, but hardly anyone in the media is an expert on your industry – and not… Read More »
What’s on your social media?
Do you know what you’re posting on social media? On Episode 4 of the podcast You Need To Stop Doing That, host and MatchPace CEO Elizabeth Knox recently interviewed Proven… Read More »
November column: Is your price right?
Proven Media Solutions’ new Minding Your Business column is out and running with our syndication partners! Check out the first three paragraphs below and contact us to become a syndication… Read More »
The power of a press release
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »
Networking is about farming, not quick kills
Networking is among the most popular of small business tools. Done right, it is a powerful tool for accomplishing goals. Done wrong, it can cost a CEO $100,000 per year…at… Read More »
