Over-commercialization of holidays can make us feel uneasy, especially when we remember solemn reasons for the occasion or whom we are honoring. Advertising around the Christmas season might make sense for many retailers, but the line defining crass consumerism tends to easily blur.
In an article for Home Business Magazine, Proven Media Solutions founder Dustin Siggins discussed an email he received on Veterans’ Day, another holiday seemingly taken over by corporate marketing. However, the email in Dustin’s inbox said nothing about a sale, but asked the readers to consider reaching out to a veteran to say thank you.
At the end of the day, a genuine message says so much more about a company’s brand. Marketing without making the ask is not easy, but the most successful brands create lasting impressions without talking about their product. True sincerity can cultivate that brand awareness and cultivate the customer relationship on a more meaningful level.
Read the article here.