Don’t Overlook Unusual And Powerful Branding Opportunities
It’s not often that a small business gets in the press for hiring a corporate star. But Florida Paints took full advantage of Sherwin-Williams’ decision to fire TikTok star Tony… Read More »
Author Archives: Dustin Siggins
Branding Is Trust Protection For Your Company
Proven Media Solutions founder Dustin Siggins joined the Salesman Podcast with host Will Barron for a discussion about the value of earned media. During the episode, Barron shared an anecdote… Read More »
Tie Your Digital Marketing To Clear, Concrete Outcomes
In an article for PR News Online, Proven Media Solutions founder Dustin Siggins and Regal Blue Media founder Bill Collier explained how businesses and digital strategists can avoid falling into… Read More »
What’s Your Company’s “Candy”?
At business school they call it a “loss leader”, but the concept is more fun to think about as “candy”. That’s how Proven Media Solutions founder Dustin Siggins described the… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Get In The Press By Treating Your Staff Like Royalty During The Pandemic
An already crowded digital media world became a lot tighter because of the COVID-19 pandemic, but smart companies are finding ways to stand out because of their strategy. In fact,… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
Debt is the hidden land mine in a bad economy
LIf there’s one thing you can count on during an economic downturn, it’s that your business’ flaws will be exposed. Weak marketing won’t convince potential customers to spend money with… Read More »
Bank-shot branding through thought leadership
Great press is branding gold for a small business. A thought leadership article or podcast appearance can be turned into website collateral, social media posts and advertising, an e-mail newsletter,… Read More »
The Personal Touch To Get In The Press
Even as the Covid-19 pandemic forced many businesses to pivot into uncharted territories, the needs of most businesses remained the same, especially the continued development of customer relationships. In an… Read More »
