Healthcare Businesses Are Innovating For Better Patient Outcomes

January 6, 2021

When it comes to major policy issues like healthcare, politics often turns the debate into an “all or nothing” proposition. However, business often finds the solutions that address the problems arising when policymakers fall short, especially in healthcare.

In an article for, Proven Media Solutions founder Dustin Siggins explored how small businesses and policy experts are offering tailored approaches to improve patient outcomes in healthcare. For example, Americans for Prosperty, a free-market advocacy organization, proposes a healthcare agenda that expands Health Savings Accounts and Health Reimbursement accounts that give employees a greater ability to make their own healthcare decisions. A personal option would be employee-directed and create the benefit of portability in the modern job market.

A different patient-flexible model is Direct Primary Care, which gives consumers greater access to healthcare for a considerable discount. This no-insurance model introduces competition into the healthcare industry and has been shown to reduce the number of visits by patients to a healthcare facility. Direct Primary Care aims to reduce the need for insurance to be involved in most basic healthcare situations.

Reducing the need for traditional health insurance plans to cover basic healthcare needs would provide relief for employers. While many businesses want to provide these benefits, the costs are mounting. However, new approaches to healthcare delivery combined with greater decision-making power by the consumer could be an ideal future for small businesses.

Read the full article here.

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