Why you need good branding before a crisis
Our best clients know that branding is a long-term strategy that builds trust, drives revenue, and protects against critics. As one of our clients found out, this trust was key to refuting false claims made about the client’s services. We had previously helped the client improve his brand presence and credibility through content creation, digital strategy, influencer connections, and media placements – now, we had to use that presence and credibility to quickly respond to critics.
With only a few days to act, we released a statement to the press, published an op-ed, and landed the client on a national television program. This client’s previous, pro-active branding work with us helped set the stage for a successful fast-response, crisis communications program.