In an article for PR News Online, Proven Media Solutions founder Dustin Siggins and Regal Blue Media founder Bill Collier explained how businesses and digital strategists can avoid falling into… Read More »
At business school they call it a “loss leader”, but the concept is more fun to think about as “candy”. That’s how Proven Media Solutions founder Dustin Siggins described the… Read More »
An already crowded digital media world became a lot tighter because of the COVID-19 pandemic, but smart companies are finding ways to stand out because of their strategy. In fact,… Read More »
Even as the Covid-19 pandemic forced many businesses to pivot into uncharted territories, the needs of most businesses remained the same, especially the continued development of customer relationships. In an… Read More »
While most Americans found themselves suddenly working from home in early 2020, , Dustin Siggins was waiting for the birth of his second child. Dustin and his wife found themselves… Read More »
Sports in America is more than just a game; it is big business conducting its operations on national television. Soon after Super Bowl LIV, an article in Home Business Magazine… Read More »
Over-commercialization of holidays can make us feel uneasy, especially when we remember solemn reasons for the occasion or whom we are honoring. Advertising around the Christmas season might make sense… Read More »
In 2019, Chik-fil-A’s decision to end donations to socially conservative charities made waves across the political, religious, LGBT, and corporate worlds. Opinions were divided on whether it was a good… Read More »
Great press coverage can result in great things being said about your company or brand, but hardly anyone in the media is an expert on your industry – and not… Read More »
A smart business owner would not give an advertising agency $100,000 to just shotgun out marketing content. However, many business owners are making this exact mistake when it comes to… Read More »
