Expert Advice: Stop Networking, and Build Great Networks

A smart business owner would not give an advertising agency $100,000 to just shotgun out marketing content. However, many business owners are making this exact mistake when it comes to the cost associated with networking.

This is because networking as a marketing tool is often done wrong – and expensively. Proven Media Solutions founder and owner Dustin Siggins understands the importance efficient targeting. His firm’s clients depend on his team’s ability to place content the right outlets, not just any outlet.

In an article for Home Business Magazine, Dustin sought our networking ideas from thought leaders across several industries. He found preparation and long-term strategy is key efficient to networking for successful entrepreneurs. If time is money, and it certainly is for small business owners, the right approach to networking should be seen as a targeted investment over time.

Read the full article here.