Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
Author Archives: Dustin Siggins
Your brand is more valuable than your salary
Tom Brady may be football’s greatest all-time player. He has six Super Bowl wins, nine Bowl appearances, and over a dozen other significant records. But you wouldn’t know it from… Read More »
Prepare for next year’s press today
Getting in the press isn’t a short-win game. Success is built on a long-term strategy which starts today but doesn’t take full effect for months or even years. Here are… Read More »
The Winning Game Plan
Sports in America is more than just a game; it is big business conducting its operations on national television. Soon after Super Bowl LIV, an article in Home Business Magazine… Read More »
Turn one story into four exclusives
Media gatekeepers love exclusives. One significant exclusive can make a reporter’s, editor’s, or producer’s week — bringing in readership, establishing credibility with readers and relevant outside observers, and making the… Read More »
What a presidential campaign can teach us
A month from today, the 11 remaining Democratic presidential candidates will know where they stand among a significant swath of Democratic Party voters. After a year of debates, ads, and… Read More »
Super Bowl LIV wasn’t won on the field
Last night’s come-from-behind Super Bowl victory was one to remember, and Tyreek Hill’s 44-yard catch may have been the play of the game. However, Hill’s catch was just 12 seconds… Read More »
Start making great alliances today
Creating valuable alliances is difficult. Influential people have a lot of burdens on their time, and just getting in front of them can seem like a fool’s errand. This is… Read More »
Put your money where your brand is
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
The PR fallout from iHeartMedia layoffs
This PR industry analysis was authored by Proven Media Solutions CEO Dustin Siggins and published by PR Week on January 28, 2020. It may be seen in full here. The… Read More »
