Tag Archives: media

Turn one story into four exclusives

Media gatekeepers love exclusives. One significant exclusive can make a reporter’s, editor’s, or producer’s week — bringing in readership, establishing credibility with readers and relevant outside observers, and making the… Read More »

Two words to press success

A great book for business negotiation is former FBI hostage negotiator Chris Voss’ Never Split the Difference. Voss shows how to think smarter, talk better, and win bigger. It’s all… Read More »