How to Squeeze All the Juice Out of Your Media Lemon
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
Tag Archives: media
WATCH: Have fun when getting in the press
Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
From content to culture: Proven Media Solutions in the news
“Nothing is turnkey.” That was the thesis of Proven Media Solutions Director of Accounts Robert Kuykendall’s recent essay on entering a new management role. From rising through the ranks to… Read More »
5 ways to leverage media coverage to grow your business
This interview with Proven Media Solutions founder Dustin Siggins was originally published by Authority Magazine. Thank you for joining us for this series! Before we dive in, can you tell… Read More »
Post-Mortem Praise for The Messenger
One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »
WATCH: Dustin Siggins on how great company culture builds credibility and accelerates growth
Watch Proven Media Solutions founder Dustin Siggins, corporate culture coach Mali Phonpadith, and values alignment speaker James Schlosser – along with C12 chair Jim Morgan as moderator – explain how… Read More »
Sales & Media Use the Same Strategy for Success
Every day, your sales team interacts with one or more decision-makers, influencers and gatekeepers who will decide if your product or service gets in the hands of hundreds, thousands or… Read More »
Chance favors the prepared: How changing 1 digit created a viral story
In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »
Case study: What to do when the news cycle goes south
Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »