The Winning Game Plan
Sports in America is more than just a game; it is big business conducting its operations on national television. Soon after Super Bowl LIV, an article in Home Business Magazine… Read More »
Turn one story into four exclusives
Media gatekeepers love exclusives. One significant exclusive can make a reporter’s, editor’s, or producer’s week — bringing in readership, establishing credibility with readers and relevant outside observers, and making the… Read More »
Put your money where your brand is
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
The PR fallout from iHeartMedia layoffs
This PR industry analysis was authored by Proven Media Solutions CEO Dustin Siggins and published by PR Week on January 28, 2020. It may be seen in full here. The… Read More »
Success is not guaranteed. Our good-faith pledge is.
We envy roofers, apple pickers, and Uber drivers. Their customers know exactly what they’re getting. There are few guarantees in publicity. Proven Media Solutions pledges the next best thing –… Read More »
Make your content marketing matter
Getting the word out to customers is hard. There are so many people using so many tools that just getting through the noise is an accomplishment. Eric Wilson, a leading… Read More »
How Miss Nigeria lost the title but won the world
Saturday’s official Miss World winner was Miss Jamaica. Her victory will bring money, prestige, and other opportunities. However, the biggest winner of the night was Miss Nigeria, who lost the… Read More »
Would you settle for a 25% success rate?
Did you know that hitting singles 43% of the time would make you Major League Baseball’s most successful hitter, and that Washington Nationals fans bought tickets to watch their team… Read More »
Branding That Sticks
Over-commercialization of holidays can make us feel uneasy, especially when we remember solemn reasons for the occasion or whom we are honoring. Advertising around the Christmas season might make sense… Read More »
Examine Your Customer Base Before Reaching For New Markets
In 2019, Chik-fil-A’s decision to end donations to socially conservative charities made waves across the political, religious, LGBT, and corporate worlds. Opinions were divided on whether it was a good… Read More »
