Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
“Perfectly executed … one of the greatest social-media campaigns I’ve ever seen.” That’s how one prominent talent manager described the announcement of Fyre Festival on December 12, 2016. With millions… Read More »
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Did you know that hitting singles 43% of the time would make you Major League Baseball’s most successful hitter, and that Washington Nationals fans bought tickets to watch their team… Read More »
Creating great content to reach and influence target markets is no easy task. There are so many digital tools that it’s difficult to find the right one(s) to accomplish personal… Read More »
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »
Prepared for publicity: A client case studyThis past weekend, approximately 60,000 people visited Annapolis, Maryland for the 50th annual United States Sailboat Show. Travel agency Soca Caribbean Yacht Charters was… Read More »
Branding and advertising are two of the most common words in the communications strategy world. But what do they mean when it comes to your organization’s success? Branding Versus Advertising… Read More »
