Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Did you ever violate the UCMJ while conducting an AAR about OpSec? The military is famous for its bewildering acronyms. Indecipherable to outsiders, they create enormous time efficiencies during briefings,… Read More »
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »
Raise your hand if a PR firm has taken advantage of you. Perhaps they promised enormous social media growth or that you’d get into The Washington Post. Thousands of dollars… Read More »
Yesterday, we told you about the new studies which show that nearly 1 in 5 people will visit your website after seeing you in the press, and that getting in the press drives… Read More »
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
