Find Your Niche To Create Scalable Success
Around 80 percent of all companies close at the end of their life cycle. For small businesses, this means zero exit revenue for the owner and no continuity of operations.… Read More »
Author Archives: Dustin Siggins
Basecamp Gets The Basics Rights- It’s All About Customers
Tech leader Basecamp and its executives recently got in political hot water for publicly declaring that they are putting customers before politics in the workplace. Basecamp asked its employees to… Read More »
3 steps to build a digital brand that drives sales
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
Turn One Press Placement Into Many With The Media Megaphone
One of the most powerful media placement tools is the downstream megaphone effect. Sometimes, this is when an article or op-ed is republished – giving the initial placement multiple homes.… Read More »
3 steps to uncover your brand’s hidden value
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Same Message, New Target Markets
Every company, non-profit, and individual has a core target market. In a recent op-ed for The Washington Post, Proven Media Solutions founder Dustin Siggins used Virginia’s statewide political races to… Read More »
Catering To Controversy Distracts From A Company’s Core Mission
In an article for Newsweek, Proven Media Solutions founder Dustin Siggins explained why businesses should focus on providing value to customers instead of risking their enterprises’ image by catering to… Read More »
Fine-Tuning Marketing Assets In the Digital Age
The digital age tempts us with the promise of quick and cheap hits that drive customers to our business with a few easy clicks. However, as Proven Media Solutions founder… Read More »
What’s Your Company’s Flywheel To Have Your Brand Take Off?
Dr. Kingsley Kabari started his company seven years ago. At first, it wasa small chiropractic and muscle activation practice. But Kingsley always had a greater vision in mind – turning… Read More »
Turn Podcasting From Your Hobby Into A Business Growth Strategy
Podcasts are becoming an increasingly popular medium of information consumption with over 192,000 new podcasts launched in 2019 alone. The market has a low barrier to entry, but success as… Read More »
