Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
Tag Archives: public relations
From content to culture: Proven Media Solutions in the news
“Nothing is turnkey.” That was the thesis of Proven Media Solutions Director of Accounts Robert Kuykendall’s recent essay on entering a new management role. From rising through the ranks to… Read More »
Breaking Through The Noise – Thought Leadership in The Era of AI
Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »
Making your message matter in politics
Navigating the world of public affairs means bringing outside interests into the complex world of politics. And ensuring that those interests reach the right people – whether you’re trying to… Read More »
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
4 ways for small brands to win big PR
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »
Proven Media Solutions taps Venn Strategies’ Kelly Ferguson to lead public affairs
Proven Media Solutions has hired Venn Strategies Health Care Practice Vice President Kelly Ferguson as Director of Public Affairs. “Kelly’s experience as a Hill staffer and lobbyist will help our… Read More »
WATCH: Proven Media Solutions’ Dustin Siggins on surviving shark attacks
We care a lot about shark attacks. These are the major threats to your business’ reputation. Our founder Dustin Siggins recently told PR Podcast host Jody Fisher how to prepare… Read More »
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
China Has Become the World’s Indispensable Nation
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »