Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
Tag Archives: public relations
China Has Become the World’s Indispensable Nation
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »
How to use silence before and during a brand crisis
Silence is one of the most effective PR strategies. Contrary to what we hear on social media, today’s MAJOR, LIFE-CHANGING controversy is often tomorrow’s distant memory. Anheuser-Busch, for example, would… Read More »
Customer service 101: Why we show how the sausage is made
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
Why media connections matter less than you think
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »
What ethical obligations do PR firms owe consumers?
Since FTX’s collapse, millions of words have been written and spoken about business practices, financial regulations, corporate responsibility, and prison time. Everyone and everything connected to FTX is being dragged… Read More »
Why do you get up in the morning?
Right now, millions of parents are at dinner without their kids. They’ve spent the time and money to hire a babysitter who is getting paid to eat the parents’ food,… Read More »
5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
