Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »
Proven Media Solutions has hired Venn Strategies Health Care Practice Vice President Kelly Ferguson as Director of Public Affairs. “Kelly’s experience as a Hill staffer and lobbyist will help our… Read More »
We care a lot about shark attacks. These are the major threats to your business’ reputation. Our founder Dustin Siggins recently told PR Podcast host Jody Fisher how to prepare… Read More »
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
This week’s China visit by U.S. Secretary of State Antony Blinken is being portrayed as a conversation between top leaders of world powers. It’s diplomatic warfare at its finest, with… Read More »
Silence is one of the most effective PR strategies. Contrary to what we hear on social media, today’s MAJOR, LIFE-CHANGING controversy is often tomorrow’s distant memory. Anheuser-Busch, for example, would… Read More »
One of the best ways to build a press strategy is to see it as another form of marketing. Media gatekeepers may not make financial purchases, but they are “buying”… Read More »
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »