3 steps to controlling how your message appears in the press
At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC metro… Read More »
Tag Archives: media
How great press turns cold calls into warm handshakes
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
Not all influencers are made equal
When Barack Obama was an insurgent candidate for President against Hillary Clinton, he relied heavily on influencer endorsements to bolster his credibility. One of those endorsements came from Liberal Lion… Read More »
How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Don’t let someone else drive your narrative into a ditch
Did you know that Los Angeles County lifeguards saved 25 people per day from drowning in 2021, supported firefighters battling California’s wildfires, and helped with COVID-19 response efforts? That’s the… Read More »
Media campaigns are a rocket, not a sniper shot
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
Our free guide to getting press that matters
It’s hard to get your message through the media noise and in front of your target markets. It’s why we’ve created a free guide to getting in the press – to help… Read More »
How one email cleared the media skies for American Airlines
Like a lot of major corporations, American Airlines gets a lot of press. These days, much of it is bad, with canceled flights and ongoing pay issues with pilots. Like… Read More »
Eight important words to get you in the press
“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »
Which is more important: 7 jurors or 12 billion TikTok hashtags?
If you’re on trial, which matters more: public opinion, or the opinions of the jurors in the courtroom? Actress Amber Heard, who is being sued for $50 million by ex-husband… Read More »
