4 ways for small brands to win big PR
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »
WATCH: Dustin Siggins on how great company culture builds credibility and accelerates growth
Watch Proven Media Solutions founder Dustin Siggins, corporate culture coach Mali Phonpadith, and values alignment speaker James Schlosser – along with C12 chair Jim Morgan as moderator – explain how… Read More »
WATCH: Proven Media Solutions’ Dustin Siggins on surviving shark attacks
We care a lot about shark attacks. These are the major threats to your business’ reputation. Our founder Dustin Siggins recently told PR Podcast host Jody Fisher how to prepare… Read More »
Fyre Festival 2 is why there’s no “slow season” in marketing & branding
Billy McFarland may not be human. Rising like a felonious Phoenix from the ashes of Fyre Festival and 2.5 years in jail for fraud, he’s not letting failure or prison… Read More »
Chance favors the prepared: How changing 1 digit created a viral story
In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
Which do you prefer – death or public speaking?
Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »
Can your company survive a shark attack?
Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »
Why Anheuser-Busch’s CEO’s gender identity response was the worst of all options
Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »
Why media connections matter less than you think
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »