What to do when someone else’s mistake creates your crisis
Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get… Read More »
How to Squeeze All the Juice Out of Your Media Lemon
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
WATCH: Have fun when getting in the press
Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
WATCH: Be prepared for attacks in the social media era
Social media has opened every person and organization up to attacks – unfair and otherwise. In a recent interview, Proven Media Solutions founder Dustin Siggins laid out a five-part strategy… Read More »
Beyond handshakes & photo-ops: Make lobbying fly-in days matter more
It’s that time of year. Associations and nonprofits are flying members into Washington to make their case to Members of Congress and their staffs to make laws, repeal laws, add… Read More »
5 ways to leverage media coverage to grow your business
This interview with Proven Media Solutions founder Dustin Siggins was originally published by Authority Magazine. Thank you for joining us for this series! Before we dive in, can you tell… Read More »
1 media placement, 4 target audiences (at least)
Imagine you’re a Vice President of Communications. Your company has just received top-level industry awards for product capabilities, customer service, and employee experience. You need to get the word out… Read More »
The op-ed challenge: Do you care about quality writing, top outlets, or your voice?
I once made a rookie mistake. We were asked to edit and place an opinion essay. I assigned team members, we renovated the piece, and then we proudly sent it… Read More »
Client success stories: The Three Ts in action
Everyone has their keys to success. Warren Buffett says “no to almost everything,” Tiger Woods credits his “work ethic” for his success, and Dwight D. Eisenhower said “unquestionable integrity” is… Read More »
4 ways for small brands to win big PR
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »