Press is good; surround-sound marketing & branding is better
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
How great press turns cold calls into warm handshakes
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
Great publicity can’t hide poor execution
“Perfectly executed … one of the greatest social-media campaigns I’ve ever seen.” That’s how one prominent talent manager described the announcement of Fyre Festival on December 12, 2016. With millions… Read More »
5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Operational definitions: What are op-eds and articles?
Did you ever violate the UCMJ while conducting an AAR about OpSec? The military is famous for its bewildering acronyms. Indecipherable to outsiders, they create enormous time efficiencies during briefings,… Read More »
The Supreme Court is a victim of partisanship and bad PR
The Supreme Court’s reputation with the public is in tatters. Fewer than one in three Americans think the institution is doing a good job, putting the court just above the… Read More »
Our free guide to getting press that matters
It’s hard to get your message through the media noise and in front of your target markets. It’s why we’ve created a free guide to getting in the press – to help… Read More »
How one email cleared the media skies for American Airlines
Like a lot of major corporations, American Airlines gets a lot of press. These days, much of it is bad, with canceled flights and ongoing pay issues with pilots. Like… Read More »
Villains or heroes? Business needs to tell its story
For more than two years, business has kept America and the world running. The pandemic didn’t stop grocery stores, oil companies, or tech firms from feeding Americans, heating their homes, and… Read More »