Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »
Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »
Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »
One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »
Since FTX’s collapse, millions of words have been written and spoken about business practices, financial regulations, corporate responsibility, and prison time. Everyone and everything connected to FTX is being dragged… Read More »
At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC metro… Read More »
“A big media placement is nice. But it’s not going to move the needle on its own.” That’s the advice of James Davis, who puts clients in everything from local… Read More »
Industry conferences are some of the most valuable network-building opportunities. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals. Most… Read More »
“Perfectly executed … one of the greatest social-media campaigns I’ve ever seen.” That’s how one prominent talent manager described the announcement of Fyre Festival on December 12, 2016. With millions… Read More »
