How putting customers first won Walmart & Target great PR
When investors say jump, many companies ask, how high? But Krista Walls, a mother of two who shops for family, friends and charities at Target and Walmart, is grateful for… Read More »
How the right media coverage improves sales and increases profits
Marie Miller began performing at age 12, playing local music gigs in Virginia’s Shenandoah Valley. She told Zenger News that having hundreds of people watch she and her sister on… Read More »
Do You Want Exciting Losses, or Boring Victories?
The Atlanta Braves are the new World Series champions – the team’s first in over 20 years. As usual, the sports commentariat is all abuzz about how they won, viewership… Read More »
How to get press which improves leads and drives sales
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
1 news cycle, 3 ways to get press
Last week’s jobs report showed that the U.S. economy is growing well. Over 500,000 jobs were added in many industries, the unemployment rate fell, and the last two job reports… Read More »
The three “T’s” to getting press that drives sales
Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »
Public Opinion Is Harsh – But With a Short Attention Span
The recent Southwest debacle proved that in today’s world, public opinion can turn on a dime. Every mistake – your fault or not – is treated with cynicism, digital outrage,… Read More »
Your unique passion can get press that matters
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
2 ways great operations can get you press – and 10 companies that do it
Operational efficiency is at the heart of any successful business. Our founder’s recent article at Forbes.com examined how operations affect cash flow; what we’d like to do in this post… Read More »
What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »