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Thought Leadership - Blog

Opinion writing just got harder & smarter

For more than a century, newspaper opinion sections have influenced lawmakers, community leaders, and the general public. Op-ed writing has been the heart of hundreds of legacy writers’ careers, such… Read More »

America’s political opinions just got a little bit better

Getting clients into the press just got a lot harder. Gannett, USA TODAY’s parent company and the owner of 250 regional and local newspapers around the country, just announced it… Read More »

Eight important words to get you in the press

“[The] subject line is everything. Without a good one, you’re dead.” These words were sent to us by Ryan Grim, Washington, D.C. Bureau Chief for The Intercept, three years ago.… Read More »

It’s no accident: What China can teach us about becoming a market leader

The 2022 Olympics made one thing clear: China isn’t scared of anyone. The nation hosted thousands of athletes and was given billions of dollars in free media exposure despite genocide… Read More »

Russia and Ukraine Aren’t Fighting the Same PR War

On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »

No-spin zone: Does your PR start with the facts?

How would you react if your company was unreasonably targeted by critics, and you felt the need to respond? One way to start is by having a highly credible spokesperson… Read More »

4 steps to inspire others to brag for you

In an era when businesses aren’t sure how to prove value to customers, two of America’s biggest corporations hit a PR home run by having the media do the work… Read More »

Customers came first: Walmart’s and Target’s PR home run

In an era when businesses are on the ropes with supplies, prices, and customer loyalty, two of America’s biggest corporations just hit a PR home run by putting customers first.… Read More »

How putting customers first won Walmart & Target great PR

When investors say jump, many companies ask, how high? But Krista Walls, a mother of two who shops for family, friends and charities at Target and Walmart, is grateful for… Read More »

How the right media coverage improves sales and increases profits

Marie Miller began performing at age 12, playing local music gigs in Virginia’s Shenandoah Valley. She told Zenger News that having hundreds of people watch she and her sister on… Read More »

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Proven Media Solutions is dedicated to helping great messages reach target markets through the press. We solve your writing and media placement needs, and use strategic planning to maximize the value of each placement.

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