How to hire the right PR vendor
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »
Is your PR vendor building value or just wasting money?
Raise your hand if a PR firm has taken advantage of you. Perhaps they promised enormous social media growth or that you’d get into The Washington Post. Thousands of dollars… Read More »
Your most effective PR strategy starts with trust
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
Accelerate sales by getting in the press
Yesterday, we told you about the new studies which show that nearly 1 in 5 people will visit your website after seeing you in the press, and that getting in the press drives… Read More »
Consumers trust getting in the press: New studies
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
What’s your opinion on the controversy?
Social media has turned the business world upside down. Companies and executives are expected to opine on controversy instead of simply providing products or services. We can help you make… Read More »
Let’s get you press during the pandemic
Getting press during the COVID-19 pandemic has been tough. Media gatekeepers only want to hear about the pandemic, but media gatekeepers and readers are already flooded with COVID-related news, opinions,… Read More »
Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Bank-shot branding through thought leadership
Great press is branding gold for a small business. A thought leadership article or podcast appearance can be turned into website collateral, social media posts and advertising, an e-mail newsletter,… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »