Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Bank-shot branding through thought leadership
Great press is branding gold for a small business. A thought leadership article or podcast appearance can be turned into website collateral, social media posts and advertising, an e-mail newsletter,… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
Your brand is more valuable than your salary
Tom Brady may be football’s greatest all-time player. He has six Super Bowl wins, nine Bowl appearances, and over a dozen other significant records. But you wouldn’t know it from… Read More »
Prepare for next year’s press today
Getting in the press isn’t a short-win game. Success is built on a long-term strategy which starts today but doesn’t take full effect for months or even years. Here are… Read More »
Turn one story into four exclusives
Media gatekeepers love exclusives. One significant exclusive can make a reporter’s, editor’s, or producer’s week — bringing in readership, establishing credibility with readers and relevant outside observers, and making the… Read More »
What a presidential campaign can teach us
A month from today, the 11 remaining Democratic presidential candidates will know where they stand among a significant swath of Democratic Party voters. After a year of debates, ads, and… Read More »
Put your money where your brand is
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
The PR fallout from iHeartMedia layoffs
This PR industry analysis was authored by Proven Media Solutions CEO Dustin Siggins and published by PR Week on January 28, 2020. It may be seen in full here. The… Read More »
Your brand pivots on these three things
Branding is one of the toughest battles in business. It incorporates your identity in the marketplace – what you say you do, what you actually do, and how you are… Read More »