How to reshape your content team in the era of AI
When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already… Read More »
In-house comms teams are strapped. How vendors can add more value
Years of recession fears have kept many companies from expanding too deeply into marketing and branding. This has forced in-house communications teams to create more value with slimmer teams and… Read More »
PR Week essay: Turning everyday work into brand-building, ROI-generating media coverage
Starbucks’ announcement of Brian Niccol as its new CEO drove all the positive energy you’d expect from a high-profile hire at a global brand. It wasn’t just the headlines; company stock jumped… Read More »
VIDEO: Showing prospects that PR is more than spin
Most people think that PR is just spin. This often includes prospects who genuinely believe that what they offer improves the human condition – no spin needed. In this video,… Read More »
How to recover when you botch a media pitch
Have you ever sent a pitch with a typo or the wrong person’s name in it? Embarrassing, sure. And you probably forgot about it by lunch. But I bet you’ve… Read More »
WATCH: Dustin Siggins on 8 Words to Get in the Press
In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in… Read More »
Turning what you do into marketing & branding gold
Govcon firms know that the next few days will set the tone for their next 12 to 36 months of business. That’s because it’s the time of year when contracts… Read More »
What to do when someone else’s mistake creates your crisis
Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get… Read More »
How to Squeeze All the Juice Out of Your Media Lemon
Press is good; surround-sound marketing and branding is better. “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who… Read More »
WATCH: Have fun when getting in the press
Former CNN & Fox News producer Jamie Maglietta recently interviewed Proven Media Solutions founder Dustin Siggins how to prepare for on-camera interviews. Key points included: Create your own unique voice.… Read More »
