Do You Want Exciting Losses, or Boring Victories?
The Atlanta Braves are the new World Series champions – the team’s first in over 20 years. As usual, the sports commentariat is all abuzz about how they won, viewership… Read More »
How to get press which improves leads and drives sales
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
1 news cycle, 3 ways to get press
Last week’s jobs report showed that the U.S. economy is growing well. Over 500,000 jobs were added in many industries, the unemployment rate fell, and the last two job reports… Read More »
The three “T’s” to getting press that drives sales
Northern Virginia Chamber of Commerce members run the gamut of size, industry, and revenue. Some are one-person operations grossing a quarter-million annually; others employ thousands of people and earn millions… Read More »
Your unique passion can get press that matters
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
2 ways great operations can get you press – and 10 companies that do it
Operational efficiency is at the heart of any successful business. Our founder’s recent article at Forbes.com examined how operations affect cash flow; what we’d like to do in this post… Read More »
What’s your voice in the press?
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
3 ways great press improves your marketing strategy
A niche for-profit and a national non-profit recently signed an agreement for a product which may change a key part of the American health care industry. The two organizations spent… Read More »
Branding is trust protection for your company
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
How to hire the right PR vendor
Last week, we described how we use ethics and metrics to serve clients. Today, we’ll explain three steps that will allow you to quickly and effectively assess whether a PR… Read More »