Star Wars lessons on reaching target markets
In Star Wars: A New Hope, the Rebels are badly outgunned. The Death Star’s lasers and TIE Fighters are demolishing their ships. Their base is about to be destroyed. Of… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
Double down on marketing & branding to beat the pandemic
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Invest in current clients for more – and more profitable – revenue
Possibly the greatest challenge facing small business owners is maximizing revenue from clients. Some companies rely on a wide marketing net to catch a little bit of business from many… Read More »
As Coronavirus Concerns Spread, Businesses Are Stepping Up
This analysis of business civic engagement during the COVID-19 public health and economic crises was co-authored by Proven Media Solutions CEO Dustin Siggins & Touchdown Strategies President James Davis on… Read More »
What a presidential campaign can teach us
A month from today, the 11 remaining Democratic presidential candidates will know where they stand among a significant swath of Democratic Party voters. After a year of debates, ads, and… Read More »
Super Bowl LIV wasn’t won on the field
Last night’s come-from-behind Super Bowl victory was one to remember, and Tyreek Hill’s 44-yard catch may have been the play of the game. However, Hill’s catch was just 12 seconds… Read More »
Start making great alliances today
Creating valuable alliances is difficult. Influential people have a lot of burdens on their time, and just getting in front of them can seem like a fool’s errand. This is… Read More »
Your brand pivots on these three things
Branding is one of the toughest battles in business. It incorporates your identity in the marketplace – what you say you do, what you actually do, and how you are… Read More »
Think differently to reach target markets
People are bombarded by information. TV, social media, news, and more overwhelm us with more products, services, and ideas than we could absorb in five lifetimes. It’s therefore critical to… Read More »
