Good Communicators Will Thrive in the AI Era
Communicators, listen up: It’s time to stop freaking out about whether AI will replace us. The better question is this: What work becomes more valuable when everyone has access to… Read More »
Leading the C-Suite Requires Knowing How They Speak
Communicators have spent years talking about earning “a seat at the table” where the executives hang out. But that’s the wrong goal. The real goal is becoming someone the C-suite… Read More »
O’Dwyer’s Alum Jon Gingerich Joins Proven Media Solutions as Senior Writer
Washington, DC — June 1, 2026 — O’Dwyer’s alum Jon Gingerich has joined Proven Media Solutions as Senior Writer. He brings 20 years of news and commentary experience to the… Read More »
Driving better outcomes: The skills needed for PR success
PR professionals are great communicators, storytellers, and strategists. But clients don’t want to read an impressive résumé; they need to see results. That means all our expertise is meaningless unless… Read More »
5 Ways to Find Outside Voices to Boost Your Brand’s Credibility
The public doesn’t have much trust in government or corporate voices – and they’re not shy about saying so. Communications leaders know this because they’ve watched in horror as their… Read More »
Rebuilding PR practice for the AI answer economy
Communications professionals have spent the past decade optimizing for visibility, focused on front-page coverage, trending hashtags, influencer spikes, and share-of-voice charts. Now the industry is turning its attention to a… Read More »
Reflecting on the Iran War: Gratitude for America’s Free Speech
The new Iran War has launched a million opinions across the globe. Our colleague Kerri took a different approach – asking the team to reflect on how the entire communications… Read More »
The One Client Most PR Pros Have Been Ignoring
PR professionals are among the most skilled communicators in the world. They know how to craft a message, find the right platform, target the right audience, and turn a subject-matter… Read More »
Pitching Across the Media Spectrum in a Polarized Era
Many comms pros quietly dread pitching partisan media outlets. On a recent episode of Cracking the Comms Code, we explored this thorny topic without fear or favor, focusing on how… Read More »
How to Rise Above the Tsunami of AI Slop
When ChatGPT launched in November 2022, many communications teams thought they’d found a cheat code. Feed prompts into a generative AI model, push out content at scale, and save a… Read More »
