A hat trick: combining the power of earned, paid, & owned media
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or… Read More »
The C-3PO effect: Why AI always needs the human touch
Stop us if you’ve this one: AI is going to replace human beings. For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a… Read More »
Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Success Magazine interview: Brand-building for entrepreneurs
The era of social media and digital marketing means that businesses must be more brand-conscious than ever before. One perceived miscue can become a bad Yelp review or a viral… Read More »
AI will give you commodity content. Now make it valuable
AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »
Post-Mortem Praise for The Messenger
One hundred years ago, Teddy Roosevelt said that it was not the critic who counts, but rather those who strive, err, and “fail while daring greatly.” Roosevelt’s words came to… Read More »
Use Media to Create Warm Handshakes at Industry Conferences
In-person events rebounded in 2022 and should continue to grow moving forward. Industry conferences are among the most valuable network-building opportunities. They’re also one of the hardest places to develop… Read More »
Fox Biz op-ed: 4 ways to stop the commercial real estate bleeding
Almost four years later, commercial real estate is still feeling the disruption of the COVID-19 pandemic. Mismanaged firms like WeWork are going bankrupt, markets like San Francisco are suffering a 30 percent… Read More »
How to communicate data breaches to stakeholders
Massachusetts Air National Guardsman Jack Teixiera’s arrest for leaking Pentagon data has made headlines for weeks. He is a classic example of the “insider threat” who maliciously and intentionally takes… Read More »
Silicon Valley’s broken social responsibility promise
When federal regulators took over Silicon Valley Bank’s assets on March 10, the financial world breathed a sigh of relief. Quick actions had averted a devastating bank run, and taxpayers were funding all… Read More »