Plymouth State University recently profiled four alumni who have recently appeared at Forbes.com. One of those people is Proven Media Solutions’ Dustin Siggins, who interviewed his fellow graduates for their… Read More »
Facebook’s brand is a fascinating case study in growth, success, and making enemies. Despite often bad press and attention from politicians, its business model that brings in an eye-popping $84… Read More »
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
Around 80 percent of all companies close at the end of their life cycle. For small businesses, this means zero exit revenue for the owner and no continuity of operations.… Read More »
Tech leader Basecamp and its executives recently got in political hot water for publicly declaring that they are putting customers before politics in the workplace. Basecamp asked its employees to… Read More »
Identifying a target market has never been easier. Digital tools can find a single potential buyer with the accuracy of a smart missile. But getting that person to actually spend… Read More »
One of the most powerful media placement tools is the downstream megaphone effect. Sometimes, this is when an article or op-ed is republished – giving the initial placement multiple homes.… Read More »
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Every company, non-profit, and individual has a core target market. In a recent op-ed for The Washington Post, Proven Media Solutions founder Dustin Siggins used Virginia’s statewide political races to… Read More »
In an article for Newsweek, Proven Media Solutions founder Dustin Siggins explained why businesses should focus on providing value to customers instead of risking their enterprises’ image by catering to… Read More »
