Your brand pivots on these three things

January 13, 2020

Branding is one of the toughest battles in business. It incorporates your identity in the marketplace – what you say you do, what you actually do, and how you are perceived. It takes years to build a great brand, but it can be destroyed much more quickly.

Successful brands pivot on three key considerations:

  • What is your value statement?
    • Are you the best price in town, the highest quality, or the fastest service?
  • How do you tell your story to your target markets?
    • Is humor the crux of your story, or is it dependability? Do you tell stories or share facts?
    • Do you use advertising, networking, or publicity to build your brand?
  • Is your brand believed by your target markets?
    • Are your value statement and story believable before, during, and after a customer interaction?
      • Many companies don’t know how to tell their story to their target market, while others get the work only to realize that their processes aren’t up to the task.

Successful brands don’t happen by accident. They require preparation, pro-active patience, and repeat successes to sharpen skills and prove competence.

If you want to build the right brand in 2020, contact us today. We’ll help you create the comprehensive branding strategy necessary to your success.

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