What’s The Importance Of A Name? Success.

Part of starting a small business is the careful selection of a name that defines your brand. But, failure to put the same effort into considering and remember the names of the people with whom you will network and build relationships could have a devastating effect on your own personal brand.

In an article for Home Business Magazine, Proven Media Solutions founder Dustin Siggins discussed the “magic” of simply committing people’s names to memory. Being “bad with names” is a precarious trait because while it may be an honest self-assessment, it also toes the line of laziness.

There is a limit on memory space, and the greater your network grows, the more individuals and personalities there are to keep up with. However, intentionality to avoid the awkwardness and slight, even if unintended, goes a long way. Just a few minutes spent preparing by reviewing a company’s website can refresh memory before a meeting or networking event. Also, interpersonal communication exercises like asking someone to repeat their name when meeting for the first time can trigger a greater depth of memory storage.

At the end of the day, practicing and committing to building relationships on a personal level will pay dividends in for building your best network for growth.

Read the full article here.