Case Study: Ruth Institute Rosary for Healing

March 26, 2019

In October 2018, Catholics in 44 nations and 1,300 locations prayed for healing from the Catholic Church’s clergy sex abuse scandal. The Ruth Institute hired Proven Media Solutions for exposure of their 800-person “Rosary Around the Lake.”

From September 28 to October 12, Proven Media Solutions initiated a media relations strategy which landed The Ruth Institute interviews at top conservative publications Hot Air and PJ Media, an op-ed in CatholicVote, and an op-ed in one of Washington, D.C.’s top conservative publications, The Washington Examiner. We also connected with, and provided exclusive quotes to, The Washington Post reporters.

Finally, we initiated and coordinated a livestream partnership for the rosary event which resulted in record-high video viewership, connected with social media influencers who shared the livestream video, and provided strategic consulting for post-event collateral.

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