From Posts to Press: How Does Social Media Drive Earned Media?
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Tag Archives: social media
Step out of the shadows: Build YOUR brand in 2025
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
WATCH: Be prepared for attacks in the social media era
Social media has opened every person and organization up to attacks – unfair and otherwise. In a recent interview, Proven Media Solutions founder Dustin Siggins laid out a five-part strategy… Read More »
Five Guys didn’t go viral last month. That’s the point
Did you know that the Five Guys burger chain was criticized last month for an expensive receipt? If you missed it, it’s okay. Social media users condemned the “news” that… Read More »
AI will give you commodity content. Now make it valuable
AI has made many people’s jobs easier, faster, and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business… Read More »
Industry influencers drive real results – if you’re ready
The client came to us with a challenge: promote one brand message to two target markets in four weeks. We quickly implemented a digital strategy that relied on influencer support,… Read More »
Client case study: How we’re helping to #KickCovid
Millions of Americans have felt helpless as the COVID-19 pandemic swept across the nation. New financial and mental health challenges were created by uncertainty, job losses, and social distancing, in… Read More »
What’s on your social media?
Do you know what you’re posting on social media? On Episode 4 of the podcast You Need To Stop Doing That, host and MatchPace CEO Elizabeth Knox recently interviewed Proven… Read More »
The power of a press release
You may have heard this before: social media is king. Nothing reaches your audiences faster, and the press release is simply too old-fashioned to work. This popular notion is very… Read More »
