Russia and Ukraine Aren’t Fighting the Same PR War
On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »
Tag Archives: public relations
3 enterprises, 1 strategy: The principles of surround-sound marketing
If you’ve been to a movie theater in the last 40 years, you’ve experienced surround-sound marketing. Speakers dedicated to the bass, mid-range, and high-frequency sounds of the film’s music, dialogue,… Read More »
Your most effective PR strategy starts with trust
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »
The PR fallout from iHeartMedia layoffs
This PR industry analysis was authored by Proven Media Solutions CEO Dustin Siggins and published by PR Week on January 28, 2020. It may be seen in full here. The… Read More »
