How are you overcoming media bias?
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
Did you know that media bias can stop you from getting in the press? No, we don’t mean the bias at Fox, CNN, and The New York Times. That’s related… Read More »
In the social media era, potential trust crises are a constant threat for every business and non-profit. A simple error or misstep can blow up into bad press and unfair… Read More »
Facebook has been an indispensable tool for businesses, non-profits and political campaigns for almost a decade. The company made $115 billion from ad revenue last year, much of which came… Read More »
Last year, one of our clients hired us to build a media campaign rocket. They organized the press conference and speakers; we helped them find a location, reach out to… Read More »
Did you ever violate the UCMJ while conducting an AAR about OpSec? The military is famous for its bewildering acronyms. Indecipherable to outsiders, they create enormous time efficiencies during briefings,… Read More »
The Supreme Court’s reputation with the public is in tatters. Fewer than one in three Americans think the institution is doing a good job, putting the court just above the… Read More »
On the first day of Russia’s invasion of Ukraine last month, a group of 13 soldiers became the symbol of Ukrainian resistance. Outnumbered and outgunned on tiny Snake Island, these… Read More »
If you’ve been to a movie theater in the last 40 years, you’ve experienced surround-sound marketing. Speakers dedicated to the bass, mid-range, and high-frequency sounds of the film’s music, dialogue,… Read More »
Do you know what Costco, CVS, and Netflix have in common? Consumers trust them more today than before the COVID-19 pandemic. According to an Axios survey of over 34,000 Americans,… Read More »
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »