Will AI finally kill hourly pay in PR?
For decades, public relations firms have found reasons to justify charging by the hour. “Precision” is the most common one, along with the claim that hourly tracking proves real work… Read More »
Tag Archives: public relations
Want to win more budget in 2026? Learn to speak C-Suite
If there’s one thing every communications professional knows, it’s that we add a lot of value to the right people and organizations. And if there’s a second thing we all… Read More »
The Future of PR: Melding AI Algorithms With Human Empathy
Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
When Passion Helps – And Hurts – In PR
Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »
Karoline Leavitt & PR Week: Who Should Make the Industry’s Power List?
PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed… Read More »
Partners in comms: Why PR needs marketing – and marketing needs PR
If 2025 has made anything clear, it’s that communication no longer lives in departments. It lives in outcomes. Yet many public relations professionals struggle to make the marketing handoffs while… Read More »
Step out of the shadows: Build YOUR brand in 2025
Communications professionals are messaging supercomputers. We help little-known brands blast through the social media noise, break into the 24/7 news cycle, and win accolades that make an impact. In short,… Read More »
Proven Media Solutions Taps OSV’s Mary Beth Giltner as Senior Writer
Proven Media Solutions has recruited Mary Beth Giltner as Senior Writer. Giltner joins the company after nine years as Senior Acquisitions Editor at OSV, one of the world’s largest Catholic… Read More »
The PR Playbook: Less Talk, More Touchdowns
“We hit a home run.” In America, you don’t have to know how to swing a bat or throw a baseball to know what a home run is. It’s part… Read More »
PR in 2025: LLMs, narrow narratives, and savvy storytelling
Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something… Read More »
