If you’ve been to a movie theater in the last 40 years, you’ve experienced surround-sound marketing. Speakers dedicated to the bass, mid-range, and high-frequency sounds of the film’s music, dialogue,… Read More »
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
“You’re the best-dressed guy here!” I told Jack White the first time we met. He was wearing a three-piece suit in a room of 300 well-dressed businesspeople. He winked, hiked… Read More »
Two new studies show that getting in the press drives consumers’ choices to either enter your sales funnel or leave it altogether. The first study is Edelman’s Brand Trust In… Read More »
Tough economic times are dark for small business owners. How do you decide how to spend your scarce dollars when customers are dropping like flies? We are advising our clients… Read More »
Tom Brady may be football’s greatest all-time player. He has six Super Bowl wins, nine Bowl appearances, and over a dozen other significant records. But you wouldn’t know it from… Read More »
Getting in the press isn’t a short-win game. Success is built on a long-term strategy which starts today but doesn’t take full effect for months or even years. Here are… Read More »
Last night’s come-from-behind Super Bowl victory was one to remember, and Tyreek Hill’s 44-yard catch may have been the play of the game. However, Hill’s catch was just 12 seconds… Read More »
Imagine establishing your ideal brand. Your potential and actual clients believe your value proposition, you stand out from the competition, and your marketing collateral is well-crafted and delivered through the… Read More »
Branding is one of the toughest battles in business. It incorporates your identity in the marketplace – what you say you do, what you actually do, and how you are… Read More »
