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Thought Leadership - Blog

Fyre Festival 2 is why there’s no “slow season” in marketing & branding

Billy McFarland may not be human. Rising like a felonious Phoenix from the ashes of Fyre Festival and 2.5 years in jail for fraud, he’s not letting failure or prison… Read More »

Chance favors the prepared: How changing 1 digit created a viral story

In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when… Read More »

Wrap your boring data in a storytelling sandwich

Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »

Which do you prefer – death or public speaking?

Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »

Can your company survive a shark attack?

Last summer, two people were injured in shark attacks on New York beaches. Nothing could be scarier for beachgoers – or officials, who suddenly had a crisis on their hands.… Read More »

Why Anheuser-Busch’s CEO’s gender identity response was the worst of all options

Sometimes, the best communication is silence. Someone should tell Anheuser-Busch CEO Brendan Whitworth. His statement in response to the company’s entrance into the gender identity cultural debate was bland, accomplished… Read More »

Why media connections matter less than you think

One question we hear a lot is: “Who do you know in my industry?” It’s an important question, because what people are really asking is, “Can you actually get my/our… Read More »

Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant

“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit… Read More »

What ethical obligations do PR firms owe consumers?

Since FTX’s collapse, millions of words have been written and spoken about business practices, financial regulations, corporate responsibility, and prison time. Everyone and everything connected to FTX is being dragged… Read More »

3 steps to controlling how your message appears in the press

At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC metro… Read More »

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