Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that… Read More »
For decades, public relations firms have found reasons to justify charging by the hour. “Precision” is the most common one, along with the claim that hourly tracking proves real work… Read More »
If there’s one thing every communications professional knows, it’s that we add a lot of value to the right people and organizations. And if there’s a second thing we all… Read More »
The job search experience for senior communications professionals in 2025 is tough. Applications go unanswered, interviews drag on, and many qualified people remain on the sidelines as companies look for… Read More »
Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen… Read More »
Picture this: you’re in a leadership meeting, and out of nowhere the CEO pulls up a viral post he saw on LinkedIn that morning. “Why aren’t we doing this?” he… Read More »
Every great story needs a hero. Sam Gamgee carries Frodo, mothers and fathers sacrifice for their children, and Captain America stands against Thanos’ army all by himself. Heroes come in… Read More »
Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends. On… Read More »
If you’ve spent time on LinkedIn lately, you’ve probably noticed the complaints. Engagement is down. The feed feels irrelevant. Posts that once took off now land with a thud. Here’s… Read More »
Passion and lived experience can be the secret sauce in public relations. The practitioner who believes in the mission of a brand or the power of a product will bring… Read More »
